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The Sirreti Community

Everything you need to thrive in the luxury vacation rental market

Private Villa Interior
The Community

What is the Sirreti Community?

Our Community is all about helping property managers, owners and industry professionals succeed in the luxury vacation rental market, and navigate the nuances of delivering consistently excellent experiences for high net worth guests.

But it’s also so much more.

We provide you with access to luxury travel agents and celebrity agents who book luxury private accommodations.

It is also a community which is designed to help you increase your presence in the market, increase occupancy rates and deliver significantly higher revenues.

How You’re Supported

  • Regular webinars
  • Access to luxury travel agents
  • In-person events
  • Industry insights
  • Community networking
  • Ask an expert Q&A
  • Guides and templates
  • Marketing training
  • External speakers
View Membership Options

Meet the Sirreti Community team

Hi! We’re Wolf and Iain, two experts who have worked extensively across the luxury travel and private accommodation sector, and we have come together to bring you the world’s first luxury vacation rental community.

Founder & CEO

Wolf Worster

Hi Sirreti Community Members!

My name is Wolf, and I have worked in the luxury vacation rental sector for almost 20 years.

My experience includes operating my own boutique luxury villa rental agency where our focus was on the global UHNW market. Our client and homeowner base included political figures, business leaders and celebrities. We managed properties in 18 international markets with an average weekly rate of US $142,000+.

We’ve been lucky enough to be featured in Forbes, Robb Report, Sunday UK Times, Vancouver Sun and E-Entertainment TV. RTL German TV produced and aired a documentary segment on our properties. I have also had the luxury of consulting at global events on luxury private accommodations for heads of state, including two G7 Summits and the 2010 and 2012 Olympics.

These days I am a committee member for the Vacation Rental Management Association (European Event), the Chairman of the Greece Stay Awards and of course, I co-manage the Sirreti Community.

Most importantly, I am the proud father of two young men!


Iain Beaumont

I have been intimately involved with the UHNW travel industry for 5+ years, with extensive experience in managing luxury estates and exclusive-use properties in the UK.

Most notable was my time as Director of Events & Hospitality at Cowdray in West Sussex where I managed a portfolio of high-end accommodations, including the ultra-exclusive Cowdray House, where day rates started at £23,000. Guests at the property included Premier League footballers, Hollywood A-listers and owners of multinational conglomerates.

During my tenure at Cowdray, I delivered talks with Walpole (the official sector body for UK luxury) in New York and hosted multiple PR days on the estate with some of the UK’s most prestigious brands & media outlets.

Prior to my time in the world of luxury hospitality, I worked as a Director at Morgan Stanley in London and served as an officer in the British Army.

Most recently, I formed VUMO Digital – an agency that partners with clients across sectors such as luxury hospitality, lifestyle and fashion to deliver seamless user experiences and enhance brand presence to the most discerning audiences.  I have been working with Wolf on Sirreti since day one and am delighted that The Community is the next step in this exciting venture!

I currently live in the North Cotswolds (close to Oxford) with a very loyal Lurcher call Jake.

Who should join the Sirreti Community?

Looking to elevate your property to the “luxury” standard and reap the benefits?
Want to expand into multiple units?
Or maybe you’re ready to enter the market?

Property Owners & Hosts

Individuals who already own a luxury property, or are thinking about moving into the market.

Property Managers

Individual or organisations who manage a single unit or portfolio of luxury vacation rental properties.

Industry Professionals

Individuals and organisations who support the luxury vacation rental industry.

We’re a global community

Where our members are from

How the Sirreti Community will benefit you

Our shared goals


One of the biggest ways we can help is by getting you connected to, and engaged with, luxury travel agents and experts in the industry.


We aren’t afraid to talk about money, and our aim is to help increase your revenues, year-on-year.


No one succeeds alone.  You will go a lot farther and move a lot faster when you work with others.


We’re here as a community to help solve difficult problems and provide expert advice to help your business thrive.

Why join the Sirreti Community

Develop your luxury offering  •  Increase your ADR  •  Increase direct bookings

Everything you need to get ahead in the industry

Connect with your community

Network through forums, groups and direct messages.

Regular webinars and online events

We run frequent, live webinars coving industry specific topics

The latest industry insights & trends

Access to our state of the industry surveys & metrics

Global events calendar

Attend in-person events and access to the leadership team

Join sector specific workshops

Discover new knowledge and best practice

Exclusive access to our private directory

Expand your network and extend your reach

Supercharge your marketing

Become a master of self promotion

Verified luxury travel agents

Connect with our global database of vetted, luxury travel agents

Upcoming Community Events

When you become a member of The Sirreti Community, you are able to join our series of live webinars covering a huge range of topics, as well as attending in-person events hosted across the world.

We have an exciting range of speakers and industry experts who are here to help provide interesting insights and support your on your journey to growth.

18 July 24
Welcome to The Sirreti Community
10-12 Nov 24
Sirreti Members Meeting
New York

Discover our library of ‘How to’ guides & resources

We’re continually producing professional resources to help you learn new skills and position yourself at the forefront of the luxury vacation rental industry.

What Sirreti members are telling us

At Villa ASA, we strive to provide our guests with an exceptional experience, and through our partnership with Sirreti, we will be able to take that experience to new heights. Sirreti's expertise and industry knowledge are invaluable in helping us reach a wider audience and connect with those who share our love of luxury travel.

Suzana PolesFounder, Villa ASA

Sirreti's founder Wolf Worster is a pillar of this industry and a great source of advice on the ultra luxury villa segment.

Thoma MenierPartner, SJ Villas

We have been Sirreti members for just a few months, but have been very impressed by the opportunities the network has provided thus far. After an engaging conference in Rome, where a number of key speakers delivered some valuable pointers and insights into the luxury rentals market, we have been in touch with other members and formed partnerships that will help to grow and shape our business moving forward. We are excited to see what the future holds for the network and for Sirreti to be recognised as an industry accreditation for the luxury rentals market.

David WilkinsonSenior Contracts Manager

How much does it cost to join?

You can keep up to date with our weekly newsletter or become a member and join a global community of industry professionals


Full access to the Sirreti Community • 24/7 access via desktop or app • Access to our continually updated global database of luxury travel agents

$1650 /yr


Full access to the Sirreti Community • 24/7 access via desktop or app • Access to our continually updated global database of luxury travel agents

$495 /qtr

Industry Partner (limited availability)

Full 24/7 access to the Sirreti Community • Industry insights • Two webinars • Your own “How to Guide” • Network with the community • Priority invitation to present at in-person Sirreti events (participation cost not included)

$3000 /yr

All prices in US dollars

Do you have a refund policy?

Absolutely.  We want everyone who becomes a member to feel they are getting tremendous value from the Sirreti Community and we offer a 14-day money back guarantee to provide total peace of mind.  You can email us anytime at if you need any help.

Do you make it difficult to cancel?

Just like you, we hate difficult and convoluted cancellation processes (Amazon, take note…), so we have made it incredibly easy to do via your Sirreti Community profile page.  You can cancel at any time and your membership will continue run until the end of the billing cycle without any further charges.

The benefits of joining the Sirreti Community

If you’re looking to grow your network, expand your reach or supercharge your marketing, being a member of the Sirreti Community comes with these fantastic benefits.

Community groups and forums

Live webinars

Direct messaging with community members

24/7 access to the community via desktop, tablet and app

Weekly newsletters

Exclusive access to our private directory

Members-only resources, pro tips and tools

Industry insights and trends

Free or discounted tickets for live events

Access to our global database of vetted, luxury travel agents

Frequently Asked Questions

About The Community

What exactly is the Sirreti Community?

The Sirreti Community is all about helping people who are looking to upgrade their property or inventory to a luxury standard, generate higher revenues, and increase bookings.

Members get access to private online forums and groups, detailed guides on best practices, and the ability to network and collaborate with other members worldwide via desktop or the Sirreti Community app.

In addition, the Sirreti Community regularly publishes the latest insights and trends related to the luxury vacation rental industry, so you have the most important information at your fingertips to assist you and your team in making long-term decisions.

We also host regular events with industry experts and professionals who can guide you through the nuances of running a luxury vacation rental business.

How do I know if it's right for me?

If you’re looking to increase your knowledge of the industry, promote your business and generate higher revenue, then the Sirreti Community is going to be able to help you achieve this.  No fluff, no waffle, just direct support, engagement and access to a community of like-minded experts who have continually archived success across the industry.

The Sirreti community may not be the right fit if you are consistently above a 90% annual occupancy rate, have 2+ years of advance bookings and a significant reach across key social media platforms.

I'm thinking of entering the luxury short-term rental market, can you help?

Everyone started at the beginning once upon a time and our aim is to help both new entrants and established businesses in the luxury vacation rental market get the very best support.  By joining the Sirreti Community, you’re part of a growing network of professionals who are continually looking to meet and exceed client expectations.

Do you specialise in different countries and regions?

Absolutely.  Whether you’re in North America or Europe, the Caribbean or Mexico, our community is spread across the world and there are groups and forums dedicated to the most far flung corners of the globe.

Can I join as an industry vendor?

We welcome industry specialists who support the luxury accommodation community, whether it be private chefs, butlers, concierge services, travel guides, property management systems, social media managers, marketing specialists, photographers & videographers, channel managers, housekeepers or consultants.

The value of the Sirreti Community comes from the diversity of professions and providers who can help support each other.

Joining The Community

How does membership work?

We offer membership on either an annual or monthly basis, and there is no long-term commitment if you feel that the Community is not for you.  Once you’re ready to become a member, you’ll need to enter your details and select your subscription type & card details via our secure online payment gateway.  Your membership will be created instantly and you’ll be able to get involved with the community right away.

What happens when I join the Sirreti Community online?

Joining is really easy you’ll gain instant access to the whole community.

Once you’ve created your account, you can complete your profile and access our member directory in the community.

Using the same login details that you created during signup, you’ll be able to download and access the app, giving you mobile access to the community, the ability to chat with members, and the opportunity to participate in webinars from wherever you are.

Is it easy to cancel a membership?

It’s as easy to cancel as turning off the lights.

No complicated forms to fill out or hidden boxes to tick, you can end your membership at any time via your account profile.  Your membership will continue to run until the end of your billing period

Can we have multiple people on one account?

As each membership is assigned to an individual and used for personal connections and networking, you will need to create separate accounts for additional team members.

Do you offer corporate membership?

If your organisation would like to have multiple team members joint he community, please contact and we’ll be able to help create a package that is perfect for you.

How does your app work?

Once you become a member of the Sirreti Community, we’ll send over details on how to download the app from the App Store (for iOS users) or Google Play (for Android users).  You can then login using your existing account details and access all the content on your phone or tablet.  This includes being able to direct message community members, attend live webinars, access the resource library and contribute to forums & groups whilst on the move.