Everything you need to thrive in the luxury short-term rental market
What is the Sirreti Community?
Our Community is all about helping managers and owners succeed in the luxury short-term rental market, and navigate the nuances of delivering consistently excellent experiences for wealthy guests.
But it’s also so much more.
It is also community designed to help you increase your presence in the market, increase occupancy rates and deliver significantly higher revenues.
How You’re Supported
- Regular webinars
- In-person events
- Industry insights
- Community networking
- Ask an expert Q&A
- Guides and templates
- Marketing training
- External speakers
Meet the Sirreti Community team
Hi! We’re Wolf and Iain, two experts who have worked extensively across the luxury travel and private accommodation sector, and we have come together to bring you the world’s first luxury short-term rental community.
My name is Wolf, and I have worked in the luxury vacation rental sector for almost 20 years.
My experience includes operating my own boutique luxury villa rental agency where our focus was on the global UHNW market. Our client and homeowner base included political figures, business leaders and celebrities. We managed properties in 18 international markets with an average weekly rate of US $142,000+.
We’ve been lucky enough to be featured in Forbes, Robb Report, Sunday UK Times, Vancouver Sun and E-Entertainment TV. RTL German TV produced and aired a documentary segment on our properties. I have also had the luxury of consulting at global events on luxury private accommodations for heads of state, including two G7 Summits and the 2010 and 2012 Olympics.
These days I am a committee member for the Vacation Rental Management Association (European Event), the Chairman of the Greece Stay Awards and of course, I co-manage the Sirreti Community.
Most importantly, I am the proud father of two young men!
I have been intimately involved with the UHNW travel industry for 5+ years, with extensive experience in managing luxury estates and exclusive-use properties in the UK.
Most notable was my time as Director of Events & Hospitality at Cowdray in West Sussex where I managed a portfolio of high-end accommodations, including the ultra-exclusive Cowdray House, where day rates started at £23,000. Guests at the property included Premier League footballers, Hollywood A-listers and owners of multinational conglomerates.
During my tenure at Cowdray, I delivered talks with Walpole (the official sector body for UK luxury) in New York and hosted multiple PR days on the estate with some of the UK’s most prestigious brands & media outlets.
Prior to my time in the world of luxury hospitality, I worked as a Director at Morgan Stanley in London and served as an officer in the British Army.
Most recently, I formed VUMO Digital – an agency that partners with clients across sectors such as luxury hospitality, lifestyle and fashion to deliver seamless user experiences and enhance brand presence to the most discerning audiences. I have been working with Wolf on Sirreti since day one and am delighted that The Community is the next step in this exciting venture!
I currently live in the North Cotswolds (close to Oxford) with a very loyal Lurcher call Jake.
Who should join the Sirreti Community?
Looking to elevate your property to the “luxury” standard and reap the benefits?
Want to expand into multiple units?
Or maybe you’re ready to enter the market?
Property Owners & Hosts
Individuals who already own a luxury property, or are thinking about moving into the market.
Individual or organisations who manage a single unit or portfolio of luxury short-term rental properties.
Individuals and organisations who support the luxury short-term rental industry.
How the Sirreti Community will benefit you
Our shared goals
One of the biggest ways we can help is by getting you connected to, and engaged with, experts in the industry.
We aren’t afraid to talk about money, and our aim is to help increase your revenues, year-on-year.
No one succeeds alone. You will go a lot farther and move a lot faster when you work with others.
We’re here as a community to help solve difficult problems and provide expert advice to help your business thrive.
Why join the Sirreti Community
Develop your luxury offering • Increase your ADR • Increase direct bookings
Everything you need to get ahead in the industry
Connect with your community
Regular webinars and online events
The latest industry insights & trends
Global events calendar
Join sector specific workshops
Exclusive access to our private directory
Supercharge your marketing
Get help when you need it most
Upcoming Community Events
When you become a member of The Sirreti Community, you are able to join our series of live webinars covering a huge range of topics, as well as attending in-person events hosted across the world.
We have an exciting range of speakers and industry experts who are here to help provide interesting insights and support your on your journey to growth.
How much does it cost to join?
You can keep up to date with our weekly newsletter or become a member and join a global community of industry professionals
All prices in US dollars
Do you have a refund policy?
Absolutely. We want everyone who becomes a member to feel they are getting tremendous value from the Sirreti Community and we offer a 14-day money back guarantee to provide total peace of mind. You can email us anytime at firstname.lastname@example.org if you need any help.
Do you make it difficult to cancel?
Just like you, we hate difficult and convoluted cancellation processes (Amazon, take note…), so we have made it incredibly easy to do via your Sirreti Community profile page. You can cancel at any time and your membership will continue run until the end of the billing cycle without any further charges.
The benefits of joining the Sirreti Community
If you’re looking to grow your network, expand your reach or supercharge your marketing, being a member of the Sirreti Community comes with these fantastic benefits.
Frequently Asked Questions
About The Community
The Sirreti Community is all about helping people who are looking to upgrade their property or inventory to a luxury standard, generate higher revenues, and increase bookings.
Members get access to private online forums and groups, detailed guides on best practices, and the ability to network and collaborate with other members worldwide via desktop or the Sirreti Community app.
In addition, the Sirreti Community regularly publishes the latest insights and trends related to the luxury short-term rental industry, so you have the most important information at your fingertips to assist you and your team in making long-term decisions.
We also host regular events with industry experts and professionals who can guide you through the nuances of running a luxury vacation rental business.
If you’re looking to increase your knowledge of the industry, promote your business and generate higher revenue, then the Sirreti Community is going to be able to help you achieve this. No fluff, no waffle, just direct support, engagement and access to a community of like-minded experts who have continually archived success across the industry.
The Sirreti community may not be the right fit if you are consistently above a 90% annual occupancy rate, have 2+ years of advance bookings and a significant reach across key social media platforms.
Everyone started at the beginning once upon a time and our aim is to help both new entrants and established businesses in the luxury short-term rental market get the very best support. By joining the Sirreti Community, you’re part of a growing network of professionals who are continually looking to meet and exceed client expectations.
Absolutely. Whether you’re in North America or Europe, the Caribbean or Mexico, our community is spread across the world and there are groups and forums dedicated to the most far flung corners of the globe.
We welcome industry specialists who support the luxury accommodation community, whether it be private chefs, butlers, concierge services, travel guides, property management systems, social media managers, marketing specialists, photographers & videographers, channel managers, housekeepers or consultants.
The value of the Sirreti Community comes from the diversity of professions and providers who can help support each other.
Joining The Community
We offer membership on either an annual or monthly basis, and there is no long-term commitment if you feel that the Community is not for you. Once you’re ready to become a member, you’ll need to enter your details and select your subscription type & card details via our secure online payment gateway. Your membership will be created instantly and you’ll be able to get involved with the community right away.
Joining is really easy you’ll gain instant access to the whole community.
Once you’ve created your account, you can complete your profile and access our member directory in the community.
Using the same login details that you created during signup, you’ll be able to download and access the app, giving you mobile access to the community, the ability to chat with members, and the opportunity to participate in webinars from wherever you are.
It’s as easy to cancel as turning off the lights.
No complicated forms to fill out or hidden boxes to tick, you can end your membership at any time via your account profile. Your membership will continue to run until the end of your billing period
As each membership is assigned to an individual and used for personal connections and networking, you will need to create separate accounts for additional team members.
If your organisation would like to have multiple team members joint he community, please contact email@example.com and we’ll be able to help create a package that is perfect for you.
Once you become a member of the Sirreti Community, we’ll send over details on how to download the app from the App Store (for iOS users) or Google Play (for Android users). You can then login using your existing account details and access all the content on your phone or tablet. This includes being able to direct message community members, attend live webinars, access the resource library and contribute to forums & groups whilst on the move.